Shorts has since amassed billions of viewers, with roughly 30 billion views daily. Other platforms got the ‘if you can’t beat them, join them’ mentality, and eventually had to jump on the short-video bandwagon, with Instagram releasing Reels and YouTube releasing Shorts. Tik Tok shook the video content space when it started gaining popularity in 2019. According to the event, the app is also gaining better support for the company’s music streaming service, YouTube Music, on the TV app, alongside a split-screen view for YouTube Premium users. The YouTube TV app for Android TV and Google TV is getting some neat new features, including allowing users to watch YouTube Shorts, the company’s copy of Tik Tok’s short-form videos, directly on the TV app, as shared by Protocol.Īccording to Protocol, YouTube employees shared upcoming plans for the TV app at an internal partner event with hardware manufacturers last month.
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